Lenovo leads in helping customers drive their businesses through Intelligent Transformation—and Lenovo Transform is the annual innovation showcase. Invitees to the 2018 Transform 2.0 event in New York were the first to hear their biggest enterprise news of the year—and enjoyed immersive experiences with the latest products, services, and solutions Lenovo has to offer.
For this event I worked closely & collaborated with Lenovo's WW Brand team from concept to designing of all large scale and small print pieces. Following all designs through the prepping for final print production & working with print vendors to coordination printing and on-site delivery. I also worked on site during the installation of all artwork. Working with the on-site labor to ensure all artwork was installed in the correct locations and handling last minute design emergencies as needed.